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* ECR UK - On-Shelf Availability *
ECR UK - On-Shelf Availability
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Tackling on-shelf availability

Improving on-shelf availability remains a key goal for retailers and manufacturers as research has continually shown that shopper loyalty to stores and brands is eroded over time when continually faced with out-of-stocks.

At the heart of ECR UK’s focus on availability is a unique on-shelf availability survey tracking industry performance across 200 products and 160 stores. The survey is carried out six times a year across five retailers - Sainsbury's, Waitrose, Tesco, Morrisons and Asda - and eight different categories.

The results from this survey to inspire best practice and further develop initiatives that will deliver benefits for consumers, and the ECR Availability Survey is fast becoming the most definitive industry availability measure in the UK.

See how participating companies are using the ECR Availability Survey to drive improvements in their businesses with our impact examples.
 

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* Which products and categories have performed well in recent surveys? See the latest results from the ECR Availability Survey here. *
* Find out more
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* Find out more about the survey, which products are covered, IGD's role and how you can get the full results. *
* Find out more
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* Learn how to improve the on-shelf availability of your promotions across your entire supply chain with this free online resource. *
* Find out more
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* Did you know? *
* Our Efficient Consumer Response best practice guides have benefited more than 4,000 people across 40 countries.

They could help you too.		 *
* Download best practice guides here > *
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* Get involved *
* To find out if your products are being surveyed or if you'd like to understand more about the ECR Availability Survey, please get in touch *
* Contact us here > *
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