Effective communication on saturated fat

In 2008 IGD brought a number of food and grocery companies together to look at the communication of saturated fat on food and drink products. As a result of this work, we have developed messages and tools to help companies provide clear information to consumers about the saturated fat content of food and drink products.

Intake of saturated fat in the UK population is higher than it should be and this is a cause for concern in terms of public health. A high intake of saturated fat is associated with increased blood cholesterol levels, a risk factor for Coronary Heart Disease. Reduction of intake of saturated fat is a focus for the UK Food Standards Agency.

Enabling consumers to make more informed choices about the foods they eat is a key step in helping them to reduce their intake of saturated fat.

IGD and Saturated Fat
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