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What supplier capabilities are most important to retailers when trading is tough? What makes a best in class supplier? Beyond price, what will be the key focus of trading relationships this year? How are international trading relationships evolving and how could you manage your customers more effectively? Why is shopper insight becoming so important, and how can you best leverage it to create joint business opportunities? |
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We work with a growing number of suppliers and retailers to help them develop more effective relationships with their trading partners across the grocery supply chain. Every business can benefit from learning new things and we ran over fifty tailored training programmes last year to help retailers and manufacturers improve their strategic trading relationships.
Whether it is identifying weaknesses in customer engagement plans, improving category action planning, understanding supply chains or investigating cost cutting – we bring best practice solutions to your business to enable you to grow your sales and profits.
Why not get in touch to see how we can help you too? Contact us here.
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The impact we have had:
- Thirty international FMCG manufacturers are using our customer engagement capability tool to assess and benchmark their performance across seven core competencies such as innovation, category leadership, supply chain excellence and customer management.
- We advised a global food manufacturer on the benefits and challenges of developing a more strategic international trading relationship with one of its key customers. We provided an impartial perspective on the opportunities and issues to consider.
- We enabled a pharmaceutical manufacturer to re-position its field sales representatives as an added value service to retailers, delivering a competitive advantage.
- A European Sales Academy has been developed for a packaging supplier to assess growth opportunities by retailer and market, adapt solutions accordingly and prioritise resource.
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Find out more
Find out how IGD can be the extra member of your team. Request a PowerPoint presentation highlighting our expertise, case studies and details of our recent clients. |
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Your research has given us a real head start to develop our global account management structure. We have used your capability shield to define the key pillars of our engagement strategy and decide which capabilities we should prioritise.
