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How is the credit crunch affecting purchasing decisions? Is there still a role for premium and an appetite for innovation? Will private label continue to thrive and what is the future for brands? Have sustainability and ethics fallen down the consumer agenda? Let us explain the trends and help shape your response. |
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Harnessing the latest shopper insight has become a powerful differentiator, and our ability to get to the heart of shopper attitudes enables us to deliver invaluable research and strategic insight across our industry.
We regularly track consumer views on food-related issues and the shopping experience. We remain close to consumers and the broader public agenda, so you can be guaranteed to hear the latest trends. Our consumer and business analysts have all worked for retailers, manufacturers and research agencies, gaining extensive knowledge of EPOS, consumer panels, quantitative surveys and qualitative research. You can commission them for your own shopper insight projects, giving you access to an industry-leading team whenever you need it.
Let's talk. Contact us here.
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The impact we have had:
- Future brand strategies have been shaped by a fresh food manufacturer using our research that explored consumer views on branding, messaging and logo design.
- Changes to packaging functionality and marketing communications were instigated by a soft drinks manufacturer following our consumer research on environmental and packaging concerns.
- Business case proposals by a chilled foods supplier have been underpinned by product acceptability testing with consumers through discussion groups and sampling.
- Product ranges have been rebranded and relaunched by a bakery supplier following extensive consumer insight into point of purchase and consumption behaviour.
- Future merchandising and promotional plans have been enhanced by a leading drinks manufacturer following focus groups and accompanied shops.
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Find out more
Find out how IGD can be the extra member of your team. Request a PowerPoint presentation highlighting our expertise, case studies and details of our recent clients. |
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Ten out of ten. The way the brief was interpreted, and the rigour and appropriateness of the research, was excellent, and the findings have enabled us to make key decisions about our brand & marketing activities.
