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Retailing
Consumer & Shopper
Economics & Strategy
Sustainability
Supply Chain
Category Management
Research methodology
Meet the IGD team
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* Research methodology *
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We value our reputation as a reliable and independent provider of market intelligence and consumer insight, and so strive to maintain the highest standards when conducting research.

Our methodology focuses on primary research carried out in markets around the world, supported by extensive cross-sector meetings and store visits.

We track worldwide industry developments at the same time as staying close to the consumer, tracking views on food related issues and the shopping experience – all of which underpins our research methodology.

  • Benchmarking surveys
  • Regular meetings with retailers and suppliers worldwide
  • An extensive programme of store visits to highlight the latest concepts and identify best practice

See our latest research
Meet the IGD Team
 

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* Need customised research? *
* IGD works closely with companies worldwide to deliver customised research programmes.

These draw on our knowledge of the international grocery and retail sector and our extensive network of contacts.
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