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* Welcome to Category Management Date Published: 12/10/2007 *
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Welcome to Category Management: Making the Connection  

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IGD’s in-depth guide to implementing effective category management

  
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Using best practice case studies from across the world, this report will help companies to implement the right infrastructure and ways of working to maximise the impact of category management and avoid the more common barriers that can be experienced.

Welcome to Category Management will help to ensure all efforts are focused effectively, irrespective of reach, scale and financial constraints. Targeted tools and useful guides will assist in developing strategic category management plans, resulting in practical, measurable deliverables to create success in-store.

 
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Welcome to Category Management will help companies who are:

New to category management

Considering changing their structure to take this collaborative approach

Keen to improve their current Category Management operation

Keen to understand how other companies practice Category Management
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WHAT IS CATEGORY MANAGEMENT?
  • Background to Category Management
  • Practice and process including The 8 Steps process
  • How are practitioners practising Category Management today?
  • Category Management barriers and benefits
ARE YOU READY?
  • What do you need to do it? – Resource/Structure/Capability
  • Different approaches and deciding who to work with
  • Legalities background
DEFINITION & SCORECARD
  • Definition and role – what is it and how you can do it
  • Aligning Scorecards
DATA & ASSESSMENT
  • Data and Insight
  • What data is available? What is being used?
  • Joining data together and how to use it
  • What data do you really need?
  • What if you can’t get the data?
TURNING INSIGHTS INTO STRATEGIES
  • What are strategies?
  • Taking data and turning it into strategies
CHOOSING THE RIGHT TACTICS
  • What are tactics?
  • Turning strategies into tactics
  • Range
  • Merchandising
  • Price
  • Promotions
OPTIMISING IMPLEMENTATION
  • Collaborative approach to maximise implementation
  • Avoiding the common pitfalls
  • Utilising field agencies
LOOKING FORWARD
  • Global Category Management
  • The future - what’s next for Category Management?

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All reports are subject to VAT at 17.5%. Each MyReport is licensed for up to 50 users. For additional users, please contact IGD. CDs will be delivered by post in two to three working days from date of ordering. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.
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* Category Management & Shopper Marketing 2010 on 7-8 September is Europe's largest category management conference. Hear from speakers including Tesco, Morrisons, Mars, Pepsico and P&G. *
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* Workshops *
* * Successful Category Management: Getting Started *
* * Successful Category Management: Introducing Ranging and Merchandising *
* Factsheets *
* * Category Management Definition *
* * Category Management Glossary *
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