robot
*
Retailing
Consumer & Shopper
Economics & Strategy
Sustainability
Supply Chain
Category Management
Research methodology
*
*
* Shopper Trends 2010 Date Published: 24/01/2010 *
*
Shopper Trends 2010  

from
£500
Click here to purchase this report

Annual monitor of key trends affecting food and grocery shopping in the year ahead

 
Download a free sample extract

IGD's annual monitor of key trends affecting food and grocery shopping in the year ahead Spurred by economic volatility and shifting shopper priorities, the pace of change within food and grocery retailing is as rapid as ever. As the UK enters a second New Year officially in recession, it is increasingly important to understand how shoppers’ needs, attitudes and behaviours are evolving.

Make sure you keep abreast of your shoppers with our annual tracking survey – Shopper Trends 2010. This report will help you to distinguish between:

  • Temporary blips in shopper behaviour as they scrutinise their grocery budget more closely
  • Fundamental shifts in shopper attitude that will shape shopping patterns for years to come
  • Trends that continue irrespective of the recession

... and answer such critical questions as:

  • Are price perceptions still growing in importance or are other factors coming to the fore?
  • Are all aspects of ethical shopping continuing to flourish?
  • What opportunities are now emerging for premium products?
  • Are healthy eating initiatives having any impact as shoppers look for affordable treats?
  • Has the appetite for more promotions and discount stores been satisfied?
  • Of all the on-pack information available what are shoppers taking in when making choices?
  • Are shoppers conducting more main shopping trips and how do they plan for them?
*
*
* Hide Box *

Shopper Trends 2010 will help you to:

Track the importance of different factors in driving key shopping decisions

Identify the improvements that shoppers are looking for from companies in 2010

Spot the emerging trends and opportunities for growth

Monitor changing attitudes to health and how this might impact your business

Understand how shoppers are assessing both value and values when buying food
Purchase Now
* Hide Box *

Executive Summary

  • Key findings
  • Implications

Research objectives and key questions

  • Research methodology

What impact has the recession had on food and grocery shopping?

 

What factors drive shoppers’ choice of store?

  • How are the factors driving store choice changing over time?

How often do people shop for food and groceries?

  • Frequency of ‘main’ food and grocery shopping
  • Frequency of any food and grocery shopping
  • Frequency of shopping – shopper segments

How do shoppers plan their main shopping trips?

 

What factors drive decisions about what products to buy?

  • How are the factors driving product choice changing over time?

What role does price play for different shoppers?

 

What product types have shoppers specifically bought in the last month?

  • How is specific food purchasing changing over time?

What are the reasons for buying locally produced food?

  • How are reasons for buying local food changing over time?

What are shoppers prepared to pay a bit extra for?

 

What on-pack information is regularly used by shoppers to make choices?

 

What concerns do shoppers have about food production?

  • How are production concerns changing over time?

What are shoppers doing for a healthier lifestyle?

  • How are activities for a healthy lifestyle changing over time?

How do shoppers want food and grocery shopping to improve?

  • How are requested improvements changing over time?

Appendix

  • Quantitative research methodology
  • National survey
Purchase Now
* Show Box *
* Show Box *
*
*
* Hide Box *
Premium Service: MyReport (multi user)
* IGD Members Non-Members Academic Institutions
GBP £ 1200 £ 1800 £ 600
EUR € 1440 € 2160 € 720

Value: CD (single user)
* IGD Members Non-Members Academic Institutions
GBP £ 500 £ 750 N/A
EUR € 600 € 900 N/A
Additional Information:

All reports are subject to VAT at 17.5%. Each MyReport is licensed for up to 50 users. For additional users, please contact IGD. CDs will be delivered by post in two to three working days from date of ordering. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.
Purchase Now
 *
* *
*
*
* Next Steps *
* * *
* Book your place Purchase Now *
* * *
* Print this page Print this page *
* * *
* Email to a friend Email to a friend *
* * *
* Contact Us Contact Us *
* * *
*
*
* Did you know... *
* This research is available as part of an ongoing subscription, enabling you and your colleagues to stay continually up to date with key trends and developments. *
* Email us to find out if your company has a subscription > *
*
*
* Forthcoming conference *
Find out more
* Category Management & Shopper Marketing 2010 on 7-8 September is Europe's largest category management conference. Hear from speakers including Tesco, Morrisons, Mars, Pepsico and P&G. *
* Find out more > *
*
*
* IGD Related Items *
* Reports *
* * Home or Away – The Role of Provenance *
* * The Future of Discounters – The Shopper Perspective *
* * Promotions and Customer Loyalty *
* * *
*
*