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IGD's vision of food and grocery
post-recession
Includes IGD insight on:
- The top ten shopper trends for 2010
- How retailers and manufacturers are adapting and planning for the future
- Making the most of customer engagement
- What's happening in the external environment
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The twelve month period from September 2008 was one of the most dramatic and traumatic in living memory. The speed and severity of recession caught almost everyone by surprise. According to an IGD survey of international food manufacturers in March 2009, only 14% had a strategy in place to deal with recession before it hit.
So it has been a year of rapid reaction and the agility of companies has been put fully to the test. Our sector has come through this turbulence largely intact and yet speed of response is never a perfect substitute for planning and foresight. Most businesses are determined now to get at least one step ahead of events.
We expect the ‘teens’ to be an even more pivotal decade than the ‘noughties’. After this year’s storm, more rough weather lies ahead but if we’re all well prepared and we act decisively we can navigate our way towards a calmer, brighter future.
In 'After the Storm' we turn our attention to life beyond the recession and give you a taste of our latest ideas. Download your free copy below:
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