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* Category Management Factsheets *
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Latest Factsheets Latest Factsheets Latest Factsheets
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Category Management Definition
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Includes Category Management definition, the 4 key elements of category management, the 8-step category management process and more...
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Category Management Glossary
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Understand category management jargon with this comprehensive list of definitions for key category management words, terms & phrases.
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Data Types
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Which data types are most useful in the category planning process? How can retailers and suppliers get the optimum data mix? Find out all about data types with this IGD factsheet.
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Data Use
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How is data used in category planning? This factsheet explains how data helps us to understand issues and opportunities, improve assessments and conclusions and provides fact based decision making.
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Implementation
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Implementation refers to ‘how’ a planned activity is put into practice or executed. This factsheet explores retailer attitudes to the implementation of their category management plans.
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Promotions
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Why do retailers and suppliers use in-store promotions? This factsheet examines the strategic promotional process and the types of promotions used in the food & grocery industry.
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Range & Merchandising
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What is ranging & merchandising? Managing an ‘effective’ and ‘efficient’ category range is a balancing act. This factsheet examines how to meet consumer demand and be operationally effective.
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